Retail is constantly changing, and the retailers who embrace the change and deliver customer experiences with excellence both in store and online always win.
Digital transformation defines how modern organizations are using technology to solve traditional problems. Rather than enhance traditional methods, digital solutions enable new types of innovation and creativity, driving more productivity, collaboration, and energizing personalized, predictive customer experiences
In an age where customers can choose and change the channel, retailers who meet customers where they are win customers for life.
Customer service is so important to consumers that they are willing to pay premium prices for products and services if a great customer experience goes with it. Omnichannel communication has been proven to provide a better customer experience and has a direct impact on customer retention, as proven by a study published by the Aberdeen Group which found that The fact is companies with strong omnichannel customer engagement strategies achieve 89% retention versus 33% for those with weak strategies.